MOW Schedule & FAQ


Date: Friday 4th, Saturday 5th & Sunday 6th June 2021
Location: online – on our website and on social media
Telephone: 01769 579861
e-mail: [email protected]
Entry Price: All events are free – as always!
What time will the shop update be? All the goodies will go live at 5:30pm (BST) on the Friday

When will the schedule be published? You will find the full schedule above. If you would like to sign up to an event then click here to visit our Eventbrite page and book a free ticket.

Appledore Launch! We are so bloomin’ excited to announce that we will be celebrating 20 years of JAT by launching a brand new permanent addition to our ranges: Appledore! This new blend of fibre is sourced from right here in the Westcountry, and with a palette of playful heathered shades, perfectly encapsulates our ethos. Appledore is a deliciously bouncy and grippy fibre blend, packed with that characteristic real woolly-wool texture. Available in 20 shades in both yarn (250m per 100g) and Tops: 40% Devon Closewool / 40% Romney / 20% Exmoor Blueface. Click here to take a peek.

Take a look at the video below to hear all about our MOW plans and glimpse that glorious Appledore.

Will you have other limited edition specials too? Yes! Like last year we’ll have oodles of other goodies in addition to launching Appledore – hurrah! All these limited editions, and Appledore, will go on sale at 5:30pm (BST) on Friday 4th June.

20 Years of JAT Party!  We quite simply would not be here without you! So we would love for you to join John, Juliet and the rest of the Mill Folk over on Zoom (an online group chat platform) for a few cocktails and a bit of a celebration with plenty of reminiscing down memory lane, witterings and silliness. This shindig will be kicking off the weekend in style. We’ll be hosting you all at 7pm (UK time) on zoom Friday 4th June. Click here to get a ticket!

Virtual Show and Tell – Like last year, we’ll be running this both on Instagram (#jatshowandtell2021) and on Ravelry. We invite all you splendid Mill ‘visitors’ to bring along something you have crafted (spun, crocheted, knitted, felted or even woven) in our Fibre or Yarn by posting a photo of it. Each and every item you post will be eligible for a chance of winning a £35 gift voucher. We will have 15 winners, so your odds on winning a gift voucher are pretty good!

Cuppa Tea & Crafting – We would love for you to grab your favourite JAT finished object or work in progress and join Sonja and the rest of the Mill Folk over on Zoom for a virtual show and tell. It is always so fulfilling to see what incredible things you folk create with our yarn and fibre tops! Of course, there is no need to bring a project to show off – you are also more than welcome to brew a cuppa and join us in admiring what folk have been making, no doubt it will be a wonderful source of inspiration to see all those beautiful projects. Click here to get a ticket!

Who Are the Special Guests? – You’ll be able to find all the details on all the brilliant indie businesses joining us by clicking right here.

Will the Zoom events be recorded? We are afraid that we just don’t have the capabilities to do this this time round, apologies. But we will also be uploading oodles of fab videos featuring many of our special guests over the weekend, and you’ll be able to catch these at any time which works best for you.

Why No In-Person Show? We did hope that we might be able to have an in-person element to our MOW this year, but given the ongoing situation, it seems of the utmost importance to prioritise the health of all you splendid customers (and us Mill Folk) above all else. For this reason, 2021’s MOW will be virtual, like it was last year. We know that many of you will have booked machine viewing slots – these have, of course, been cancelled – apologies and we are very much looking forward to opening our doors and seeing you all in person again when it is safe to do so.

Line up Below

Here are all the events we have confirmed so far. We will continue to add more events as they are confirmed. If you would like to sign up to an event then click here to visit our Eventbrite page and book a free ticket. Thanks and we can’t wait to throw our doors wide open and see you over in the digital realm!